How Integrators Can Benefit from Virtual Reality (2022)

Unified Communications Collaboration

How Integrators Can Benefit from Virtual Reality (1)

VR-as-a-Service for integrators enables greater efficiency, greater profit potential and fewer callbacks. That means VR is a huge asset from a business standpoint.

During InfoComm ’22, virtual reality, or “VR,” joined a slew of terms — “hybrid workforce,” “unified communications,” “collaboration,” etc. — that buzzed throughout the exhibit halls. The show also witnessed countless visitors trying on and demoing VR headsets available at booths. This virtual reality emphasis at the biggest North American trade show in our industry indicates that a change is in effect for the AV business.

Indeed, in the last few years, VR technology has expanded beyond just gaming. It has been established in higher ed, medical and government applications for some time. For example, it is used in patient treatment and simulation of in battle tactics. However, VR as a design environment can also be a powerful tool for integrators, especially during project planning. We might call this the VR-as-a-Service model. But what, exactly, is it?

To answer that question, Commercial Integrator turns to David Thorson from AVI-SPL and Ken Brueck from Modus VR. They discuss how to apply VR when designing installation projects in various commercial markets.

Bending the Sphere of VR

VR is far more than just dazzling images seen through the lens of fancy — albeit sometimes heavy — headsets. According to Thorson, AVI-SPL’s vice president of programming, VR actually allows people to approach problems in a different manner. “VR is a lot faster and provides a more normal way of getting the job done,” he explains.

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Speaking along similar lines, Brueck, cofounder of Modus VR, underlines that the technology holds unique benefits as compared to others. “VR’s strengths lie in its abilities to communicate space and technical details,” he continues, “And anyone whose business revolves around these aspects is highly incentivized to adopt [such] technologies that help them discover, design around and communicate anything.”

Turning to integrators’ needs, Thorson and Brueck both emphasize the pain points associated with installation projects’ design aspects. Thorson notes that effective design often centers on rendering things properly; however, there are several audiovisual standards (e.g., pixel pitch, viewing distances) that can be hard to understand from simply reading a PDF document or examining a 2D rendering. “Unless you’ve seen it with your own eyes, you might not understand the decision or the impact,” Thorson argues.

Also Read: An Integrator’s Place in the Emerging Trend of Virtual Reality Collaboration

For Brueck, personal experience underlines that point. “I was dealing with a large AV project at my residence, and I couldn’t wrap my head around some of the solutions pitched by the integrator,” he recalls, “Once the project was completed, I could finally see what they meant. But we would have arrived at a better solution, and much faster, if we’d had a better platform to communicate ideas.”

This similarity of thinking brought together AVI-SPL and Modus VR with the goal of employing VR technology to imagine, design, revise and “occupy” spaces before they physically exist. When the two firms interacted at InfoComm ’21, it set the stage for a successful partnership.

Joining Forces Together

Thorson reveals how the collaboration fell into place, saying, “John Richards [director of engineering, global] and I were extremely keen to experience the Modus VR demo [at InfoComm], and we saw how its potential can be used in the residential [and] commercial markets.” He continues, “Fast forward a few months, we began working together, and [we’ve] been building since then.”

Brueck agrees, remarking that the first notes of success manifested during a joint presentation at AVI-SPL Sales Acceleration Summit 2022. He explains, “We got to speak with a lot of account managers [there], and it set off this wildfire that has just continued to grow.” Indeed, at InfoComm ’22, hundreds of showgoers thronged to the AVI-SPL booth to witness how VR could enhance integrators’ efforts to design effective workplaces. Donning VR headsets, visitors got to engage with the technology and experience its capabilities, including finding themselves “sitting” in virtual workspaces that don’t yet exist in the physical world.

When coming together in a virtual-experience meeting, it facilitates a better collaboration experience.

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Ken Brueck, Modus VR

Thorson and Brueck enthuse about the positive reaction that the demo sessions yielded. Thorson says client engagement has risen considerably. He recalls Dave Lambe, design engineer from AVI-SPL’s northeast region who has been using these services as part of his customer engagements for several months. “It’s now become an expectation — a part of the natural motion,” Thorson notes. “Having that kind of feedback is rewarding.”

One of the biggest takeaways, Brueck adds, is that utilizing VR doesn’t just lower the barrier to communication but also diminishes barriers to creativity. He cites the fact that manufacturers, too, are now taking advantage of the technology. “They’ve extended the applications to webinars, where they can demonstrate different products in an engaging manner,” Brueck explains.

Although in its nascent stages, this collaboration, Thorson and Brueck say, will be mutually beneficial. The two believe that VR-as-a-Service will effectively bring all project stakeholders — integrators, system designers, end users, architects, interior designers — to the table earlier. Moreover, it helps keep everyone engaged at the same level.

Equalizing the Playing Field

VR booths at InfoComm 2022 attracted great attention!

When people can clearly envision the final result — when it is right in front of them — everyone has a natural tendency to speak up, Thorson opines, even if they don’t possess in-depth AV knowledge. He then reveals that the VR-as-a-service model has built-in design logic which allows users to determine whether a room/technology configuration will actually work. “Essentially, because of this built-in design logic and the ability to experience the proposed space virtually, VR allows people to make an educated decision, which is an incredibly powerful thing,” he adds.

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When integrators rely on documents filled with technical jargon, such as acoustic dispersion patterns or camera field of view, Thorson explains, some stakeholders/end users feel alienated from the conversation. They don’t have a real entry point. “However, with a proper visualization, it’s a lot easier to discuss [issues] and arrive at prompt decisions,” Thorson states.

He cites an example of a workspace design that had two large displays placed side by side with one camera below. “For executives in the room, they had to move their head side-to-side,” he recounts, “But for remote participants, it seemed as if they were performing the universal indicator for ‘no’ which didn’t look too good!”

Although the camera placement was rectified later, Thorson expands on how using VR would’ve helped approach the problem. “In VR, it’s easy to see how different camera angles affect the participants’ view. If the two don’t align, it appears as a red flag. Users can then shift and change the camera placements. They can also customize cameras, audio and other equipment as per their needs. This allows them the space for experimentation,” he states, “Mainly, the problem is solved even before the room has come to life!”

Brueck notes that VR also presents a more economical solution. Oftentimes, he comments, integrators and other project stakeholders go back and forth on designs; this becomes not only time consuming but also expensive. To augment his point, Brueck highlights one of the disadvantages of traditional 3D rendering tools. “They’re great tools, but often costly and cumbersome,” he acknowledges. “If the renders come in toward the end of the project, it becomes a crucial standpoint with the looming deadline.” Brueck states that, by the time that point is reached, it’s almost too late to revisit decisions made during the design process.

Anyone who perceives it from a problem-solving mindset will most certainly find incredible uses of VR.

“We have a saying: ‘Fail early,’” Brueck declares. You want to discover failures early on when the repercussions are minimal. According to Brueck, VR helps integrators and consultants embrace this philosophy, as it brings stakeholders together earlier and therefore keeps the costs of implementing changes low. He recalls an integrator who was looking to refresh an old conference room that had a projection screen nearly covering an entire wall.

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“Also, they were on a tight budget and there was already an installed camera. There was no optimal place for the new camera. Any location picked would be a significant compromise, and the stakeholders couldn’t agree on the least-worst option,” Brueck emphasizes. However, by building the room in VR, the team could quickly discover what the video call experience would be like and were able to agree on the best solution. As a result, the team could remain on target with both the budget and the installation timeline.

Every aspect of the integration industry has been affected by the pandemic and its related effects. However, VR can help mitigate some of these issues — namely, supply-chain snarls, uncertain project timelines or even a dearth of in-person meetings. Brueck explains that decision-making now must be quicker than ever before. “We need to make these decisions now,” he expounds. “However, [many decisions] are based on vague and changing data, which means the urgency and stakes have never been greater.”

Brueck then adds, “When you bring people together in a virtual-experience meeting, it facilitates a better collaboration experience. People can exchange feedback and decisions in a timely fashion.” Summing things up, Thorson notes, “In essence, we’re looking to enhance productivity and streamline the whole process for everyone across the board.”

Embracing VR as a Tool

Quite simply, VR is an incredibly powerful design tool for those tackling the new hybrid work model. And, summing up what we’ve learned, VR-as-a-Service for integrators enables greater efficiency, greater profit potential and fewer callbacks. That means VR is a huge asset from a business standpoint. What’s more, it breaks barriers to productivity and enhances creativity.

Alluding to the pandemic, Thorson states, “VR is resonating with customers now, as the [drive for] meeting equity has changed. Workplace design itself has changed. Obviously, there are a host of other tools, but VR helps visualize those end results.” And, most importantly, it does so early in the process and in a way that empowers all stakeholders to have their voices heard.

The problem is solved even before the room has come to life!

David Thorson, AVI-SPL

According to Brueck, VR, at its core, helps to solve problems, and that’s why it’s gaining traction. “We’re not meeting in VR for the sake of VR,” he explains. “We’re meeting in VR to envision something that occupies space — basically, we’re solving a spatial problem.”

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Thinking about the future, Thorson and Brueck both emphasize that this is just the beginning. Thorson also expresses his optimism on the adoption of VR technologies in other spaces. “We’re leading the way with VR now and I see it going a long way yet,” he declares. “Especially with applications in immersive environments. Yesterday, it was a movie studio; today, it is an XR studio. Maybe it’s an executive meeting today; tomorrow, it is a virtual enhanced briefing system.” He also believes that the world of VR is still unpredictable, which means interesting applications could materialize in the future.

Brueck echoes those thoughts, adding, “VR is tightly intertwined with the hardware. While hardware is easy to predict, the software application remains unprecedented.” He speculates that VR-as-a-Service is still in its infancy. Nevertheless, he asserts, “I think applications in the future will, in fact, surprise us. Anyone who perceives it from a problem-solving mindset will most certainly find incredible uses of VR.”

FAQs

How does virtual reality benefit business? ›

Perhaps the most obvious benefit of VR experiences for business is that it can provide employees, stakeholders, and collaborators an immersive experience of a real-world environment in real time. This can help to improve safety procedures and increase productivity.

What are the most important benefits of using virtual reality in business training? ›

Here's a look at the 8 VR training benefits that companies are seeing in terms of cost savings, operational efficiency, and employee engagement.
  • Accelerate speed to proficiency.
  • Improve customer service.
  • Reduce onboarding time.
  • Improve workplace safety.
  • Decrease turnover.
  • Decrease incident costs.
  • Improve brand & scale culture.

What are the important factors which influence the virtual reality? ›

I believe the following human factors are most important to consider with AR/VR wearables:
  • Aesthetics. The aesthetics of devices are an essential piece to mainstream adoption. ...
  • Comfort. ...
  • Contextual Awareness. ...
  • Customization. ...
  • Ease of Use. ...
  • Overload.
2 Sept 2022

What are 5 advantages of VR technology? ›

Advantages of virtual reality training
  • Little/no risk.
  • Safe, controlled area.
  • Realistic scenarios.
  • Can be done remotely saving time and money.
  • Improves retention and recall.
  • Simplifies complex problems/situations.
  • Suitable for different learning styles.
  • Innovative and enjoyable.

What is the impact of virtual reality? ›

Users can become isolated, negatively affecting their mental health and become dependent on the use of VR. They can become antisocial and lose basic social skills, which can then form into social anxiety and other mental health problems.

How does virtual reality helps to make work experience more inclusive? ›

It enhances the sense of immersion by tracking users' movements on camera at all times. It facilitates in-person interaction by requiring all participants to be in the same office.

How can brands use virtual reality? ›

Virtual reality connects brands and consumers on a whole new level. It allows businesses to create high-impact product presentations that are tailored for their target market. Brands can incorporate VR into their campaigns to showcase their research and development processes to potential customers.

Which company uses virtual reality? ›

Comparison of Best VR Companies
CompaniesOur Ratings Out of 5Revenue ($millions)
Oculus5100
HTC51259.3
Samsung5194083
Microsoft4.8143020
18 more rows
6 Sept 2022

Why is virtual reality important to society? ›

“Through the use of VR, we are able to jump into situations which would otherwise be impossible to re-enact in the classroom, such as visit Machu Picchu, perform surgery, or carry out a science experiment without the right equipment.

How can virtual reality help in training? ›

Benefits of VR Training

Increases in learning retention of up to 80% 40-60% reductions in time needed to train compared to traditional training methods. Elimination of the cost and risk of unnecessary travel. Enhanced team decision-making, workplace safety, and collaboration.

Should all businesses use virtual reality? ›

VR offers every business the chance to rethink how they present to and engage with, their customers. As both marketing and customer service tools, VR opens new possibilities for showcasing products and services. Further down the line, it is likely to become a uniquely useful source of information on customer behaviour.

How is virtual reality emerging? ›

Virtual reality is an emerging technology and is expected to have high demand in various applications. The rising demand for high quality and effective picture has led to the developments in virtual reality technology.

What is virtual reality in emerging technologies? ›

Virtual Reality (VR) is a computer-generated environment with scenes and objects that appear to be real, making the user feel they are immersed in their surroundings. This environment is perceived through a device known as a Virtual Reality headset or helmet.

How does virtual reality help communication? ›

This never-before-seen depth of immersion can generate greater engagement and empathy when compared to other media. VR works well in creative communications for situations that require the audience to experience the impact of a particular situation. It allows people to really immerse themselves in the new environment.

What are the advantages and disadvantages of virtual reality? ›

Comparison Table for Advantages and Disadvantages of Virtual Reality
Advantages of Virtual realityDisadvantages of Virtual reality
Help in providing trainingAddiction to Virtual Reality
Lowest riskImpact on the real human body
Increases interest and engagement toward a subjectNot engaged in the real world
4 more rows
20 Jun 2022

How virtual reality is changing the world? ›

The immersive technology puts users in 'someone else's shoes', and goes above and beyond traditional 2D depictions of war, abuse, pollution, neglect, or injustice. It allows viewers to see directly through the 'eyes' of a real or imagined subject and more specifically, VR can create 'embodied cognition'.

How VR will change the future? ›

VR technologies will make smartphones smarter, and many more smart tools like VR goggles, VR devices will flood the market. With VR, we can enjoy history (which is boring theoretically), can explore the space (from Earth), can see the surface of the moon in 3D and much more.

What is a way virtual reality can be used in the construction industry answer? ›

Instead of paper drawings and plans, clients can walk into a VR model and see for themselves what their project will look like when it's complete. This empowers clients to make smart decisions, and improves the contractor's ability to set and meet expectations.

What advantage does virtual reality provide when compared to conventional meetings using application? ›

This is Expert Verified Answer

In a VR meeting, it is simple to ensure that everyone can hear you or to check who is present and online, making it much easier to plan than a huge videoconference call. Virtual communication in a 3D environment allows for far greater control over the discussion flow.

How could a travel and tourism company utilize virtual reality to enhance their business? ›

Travel Agents

Companies can promote destinations and inspire customers to travel through 360-degree videos and cinematic VR productions. The company has just launched its app featuring 360°/VR videos of major destinations, cruise lines, hotels, resorts, and tour operators.

What is good example of virtual reality? ›

A common example of semi-immersive VR is the flight simulator, which is used by airlines and militaries to train their pilots. Fully immersive. This type of VR delivers the greatest level of virtual reality, completely immersing the user in the simulated 3D world. It incorporates sight, sound and, in some cases, touch.

How virtual reality can be used in marketing? ›

VR marketing allows companies to bridge the gap between experience and action. You can use VR to offer a digital experience in place of a physical one, which can promote products and services. As well as promoting existing products, you can also use VR to showcase development.

What are the types of virtual reality? ›

There are 3 primary categories of virtual reality simulations used today: non-immersive, semi-immersive, and fully-immersive simulations.

What company is the leader in virtual reality? ›

#1 Oculus VR

In 2021, the company merged with Facebook's VR team to create Reality Labs. Together, the team is creating the next generation of headsets, the Oculus Quest 2.

What is the biggest VR company? ›

HTC Corporation

HTC's Vive is one of the largest VR headset developers in the world.

What problems do virtual reality solve? ›

VR is now commonly used for training because people can have a safe environment to make mistakes and learn. It can also be a cost-effective way of delivering training in an agile way. Understanding of others and connecting to people of different races, genders or disabilities can also be improved by the use of VR.

How does virtual reality affect humans? ›

Many people report headaches, eye strain, dizziness and nausea after using the headsets. Such symptoms are triggered by the VR illusion, which makes the eyes focus on objects apparently in the distance that are actually on a screen just centimetres away.

How will virtual reality affect social interaction? ›

Virtual reality has broad appeal. Our social interaction research revealed that virtual reality is an effective way to communicate with a broad audience. Men, women, introverts and extroverts alike feel engaged in virtual reality and can engage authentically within it.

How effective is virtual reality learning? ›

Dr. Narendra Kini, the CEO of Miami Children's Health System, demonstrated that students who trained using virtual reality were able to retain nearly 80% of what they learned when tested after one year, whereas students who trained using traditional methods retained only 20% a week after being tested.

Is virtual reality training effective? ›

Results. A study by PwC found that VR training was far more effective than traditional training methods like classroom education or self-paced online learning at creating an emotional bond to the content being taught and instilling the confidence that employees need in order to best perform their jobs.

Is virtual reality the future of corporate training? ›

As more and more Fortune 500 companies turn to VR to solve the unique problems that come with a rapidly evolving workforce, it is clear that virtual reality will play a key role in the future of corporate learning and development.

How does virtual reality change business? ›

Virtual reality, when used in the manufacturing industry, can help with a wide range of issues such as increasing productivity, reducing training costs and increased availability of new products to market. Employee safety is essential when it comes to working in manufacturing.

How is virtual reality being used today? ›

Games, surgery and flight simulators are the most well known uses of virtual reality but other, lesser well known applications include: Visualisations, e.g. geographical. Study and treatment of addictions. Weather forecasting.

Which 2 features are most important for virtual reality? ›

1 Answer. Frame rate and latency are most important for Virtual Reality to provide a smooth and enjoyable experience for the user.

What is the most important thing in VR? ›

The basics

The most important piece of a virtual reality kit is the headset, a device like a thick pair of goggles that goes over your eyes. The more expensive, higher quality headsets need to be connected to a computer to run apps and games, while some cheaper ones use a cellphone clipped to the front of the headset.

What are the most important benefits of using virtual reality in business training? ›

Here's a look at the 8 VR training benefits that companies are seeing in terms of cost savings, operational efficiency, and employee engagement.
  • Accelerate speed to proficiency.
  • Improve customer service.
  • Reduce onboarding time.
  • Improve workplace safety.
  • Decrease turnover.
  • Decrease incident costs.
  • Improve brand & scale culture.

How will virtual reality technology change us? ›

By the use of virtual reality technology will change the way education systems work. The use of interactive methods like audio and visual devices had already made learning fun. With virtual reality, a child would be able to explore the new dimensions.

What are the uses and benefits of virtual reality technologies? ›

Here are 10 amazing uses of virtual reality today.
  • Recruitment and Training. ...
  • Work Collaboration in the Workplace. ...
  • Creating Ideas and Forecasting Trends. ...
  • Pain Management. ...
  • Training Medical Students. ...
  • Treatment of PTSD. ...
  • Training on Social Cognition to Manage Autism. ...
  • Managing and Treating Anxiety Disorder.
8 Nov 2018

Why was virtual reality created? ›

1965. Ivan Sutherland, a computer scientist, presented his vision of the Ultimate Display. The concept was of a virtual world viewed through an HMD which replicated reality so well that the user would not be able to differentiate from actual reality. This included the user being able to interact with objects.

Why does virtual reality rely on? ›

Virtual reality relies heavily on the concept of immersion. In regards to vision, binocular (both eye) and stereoscopic (depth perception) cues are critical to "trick" the visual system.

Should all businesses use virtual reality? ›

VR offers every business the chance to rethink how they present to and engage with, their customers. As both marketing and customer service tools, VR opens new possibilities for showcasing products and services. Further down the line, it is likely to become a uniquely useful source of information on customer behaviour.

How could a travel and tourism company utilize virtual reality to enhance their business? ›

Travel Agents

Companies can promote destinations and inspire customers to travel through 360-degree videos and cinematic VR productions. The company has just launched its app featuring 360°/VR videos of major destinations, cruise lines, hotels, resorts, and tour operators.

Why has extended reality recently become more common in the business world? ›

Employees were not interested in using XR for their work activities until recently. Individual users have much more money to spend on personal XR devices than before. Government regulations prohibited use of XR technology until just the last few years.

What advantage does virtual reality provide when compared to conventional meetings using application? ›

This is Expert Verified Answer

In a VR meeting, it is simple to ensure that everyone can hear you or to check who is present and online, making it much easier to plan than a huge videoconference call. Virtual communication in a 3D environment allows for far greater control over the discussion flow.

How does virtual reality change business? ›

Virtual reality, when used in the manufacturing industry, can help with a wide range of issues such as increasing productivity, reducing training costs and increased availability of new products to market. Employee safety is essential when it comes to working in manufacturing.

How will virtual reality be used in the future? ›

VR technologies will make smartphones smarter, and many more smart tools like VR goggles, VR devices will flood the market. With VR, we can enjoy history (which is boring theoretically), can explore the space (from Earth), can see the surface of the moon in 3D and much more.

How is virtual reality being used today? ›

Games, surgery and flight simulators are the most well known uses of virtual reality but other, lesser well known applications include: Visualisations, e.g. geographical. Study and treatment of addictions. Weather forecasting.

How Virtual Reality will change the world? ›

The immersive technology puts users in 'someone else's shoes', and goes above and beyond traditional 2D depictions of war, abuse, pollution, neglect, or injustice. It allows viewers to see directly through the 'eyes' of a real or imagined subject and more specifically, VR can create 'embodied cognition'.

Why does virtual world attract users? ›

By increasing vividness, the use of VR 360° cameras helps to transport users into the VR world, giving them a greater sense of being in the environment portrayed. The audience experiences an even greater sensation of realism when viewing VR 360° videos using Cardboard.

How Virtual Reality is transforming the travel industry? ›

In the travel industry, virtual reality can be used to capture tourism destinations in a unique and immersive way. This is achieved using specialist cameras, rigs, and software. The finished content can then be viewed on either a VR headset or a regular computer or mobile device.

What is one way a virtual reality? ›

This is Expert Verified Answer

Virtual reality is a type of technology that uses 3D Environment to stimulate vision. The user submerged while browsing and his/her will pay the full attention towards meeting hence there will be very less chance of disturbance.So Option A is the correct answer.

What is potential benefit of applying Extended Reality? ›

Answer: It allows the visualization of vital information in real time during surgical procedures.

What is a way virtual reality can be used in the construction industry? ›

Virtual reality technology can help with new construction as well as home renovations. On a smaller scale, a contractor can use 3D modeling and virtual reality glasses to bring to life a home addition or bathroom remodel, so clients can see how the proposed plan will add value to their home.

Which two features are most important for virtual reality? ›

1 Answer. Frame rate and latency are most important for Virtual Reality to provide a smooth and enjoyable experience for the user.

Can virtual reality replace actual reality? ›

Whilst current and potential future developments in the virtual reality field could go a long way to providing a convincing and realistic experience of such things, there are some events that virtual reality simply cannot and never will be able to replace.

What advantages does virtual reality Brainly? ›

See what the community says and unlock a badge.
...
Advantages of Virtual Reality:
  • Virtual reality creates a realistic world.
  • It enables user to explore places.
  • Through Virtual Reality user can experiment with an artificial environment.
  • Virtual Reality make the education more easily and comfort.
15 Mar 2022

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