7 Ways to Build Your Brand Identity as an Interior Designer (2022)

7 Ways to Build Your Brand Identity as an Interior Designer (1)

Your brand identity is so much more than the color of your logo or the font that you use. It’s the values you uphold. It’s the customer service you provide. It’s the feeling your brand evokes when customers hear the name. It’s the story you tell as a designer. Your brand identity is what makes you unique — and what will keep your customers coming back for more.

So how do you establish a strong brand identity that will foster brand awareness and customer loyalty, demonstrate your value, distinguish you from competitors and ultimately reflect who you are as a designer? We’ve rounded up seven ways to successfully build your company brand as an interior designer.

7 Ways to Build Your Brand Identity as an Interior Designer (2)

1. Decide Your Brand’s Value Proposition

Your brand is an extension of you. As such, the success of your clients’ experience — from the leads stage to the payments stage — depends on how you handle customer service. The old adage applies here: Treat others as you would want to be treated. From offering well-informed, well-designed proposals to delivering on time and on budget, be mindful of how to reduce client anxiety. As your own brand’s ambassador, how do you communicate your business value to prospective clients? Making the most of your Houzz Pro premium profile is the first step.

With features like a company description, business standouts and badges, a premium profile provides multiple ways to differentiate your business by helping you convey its unique value proposition. The tools you use to manage your business add value as well. All-in-one business management software Houzz Pro lets you easily stay on top of the project life cycle to help your business appear even more professional, polished and tech-savvy. Your client will appreciate your organized approach as well as the convenience of online payments and communication, and you will appreciate all the time saved using Houzz Pro’s customizable proposal templates and invoices to move your business forward.

See 11 other ways to convey your business’s value to new clients in this article.

(Video) 10 Brand Identity Design Elements For Strategic Branding

7 Ways to Build Your Brand Identity as an Interior Designer (3)

2. Identify Your Target Audience

Before you can reach the people in your target audience, you need to identify exactly who they are so you’re able to market your brand to them effectively. Identifying the age, tastes, interests, location, income and values of your core audience is key to understanding what they want from a brand. Are you targeting wealthy women in upstate New York with a penchant for mid-century modern design, or more down-to-earth clients in Southern California that prefer bohemian-inspired interiors? It’s also useful to research their preferred method of receiving information: Do they use social media, or do they respond to more traditional marketing? Once you have the answers to these questions, you’ll be able to decide on your tone of voice, your brand values, the price of your design services, the marketing methods you’ll be using, and other core concepts that align with your target customers.

7 Ways to Build Your Brand Identity as an Interior Designer (4)

3. Create a Strong Visual Identity

Your brand’s visual identity drives brand recognition and brand awareness. That’s why it’s extremely important to maintain a strong and consistent visual identity across the board, including with your website, logo, color palette, typography, business cards and social media channels. Be mindful when selecting visual elements — your choices matter. For example, studies show that color improves brand recognition by up to 80%, and colors can evoke certain emotions, so choose the right ones for the message you want to send about yourself. An effective visual identity checks three boxes: It’s recognizable and memorable, it shows off the brand’s personality and it sets the business apart from competitors.

(Video) 9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs

7 Ways to Build Your Brand Identity as an Interior Designer (5)

4. Build a Strong Online Portfolio

They say to never judge a book by its cover — unless you’re in the design industry. If people are going to pay you for your design services, it’s important to demonstrate your eye for aesthetics and exude good taste in your online portfolio. Ensuring a well-designed, aesthetically pleasing website and a cohesive Instagram account with high-quality photos will help demonstrate your expertise. If you aren’t mindful about the way you present yourself to potential customers, especially in the world of design, you’re going to struggle to attract them. First impressions matter: It takes about 50 milliseconds for people to form an opinion about a website.

Houzz Pro makes it easy to create a strong online portfolio. Start by building your Houzz Pro profile, which displays customer reviews, project pictures and your contact info to potential clients. Then, using Houzz Pro Website Services, you can pull photos, reviews and more from your profile to create a beautifully designed website with just a few clicks. You can customize the website too, choosing a theme, a color palette and fonts that match your aesthetic as well as adding your logo.

(Video) Branding for the Interior Designer

5. Get in Front of Your Audience

Once you know your audience, you’ll be able to target the people in it. Using targeted advertising is much more effective than messaging a blanket audience; location-based marketing is 20 times more effective than random ads, according to recent studies. With Houzz Pro, you can target clients based on where they live. You can reach homeowners in your area, or advertise to homeowners living in places where you want to expand your business. Houzz Pro also gives you the option to customize your ads and choose which photos from your portfolio are shown to suit the areas you’re targeting.

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6. Be Consistent

The best way to attract and retain customers is by building trust. But that doesn’t happen overnight — trust is earned through consistent branding. Whether it’s maintaining your visual aesthetic or keeping in constant communication with clients, consistency is key. In fact, consistent presentation of a brand increases revenue by 33%.

Houzz Pro allows you to create professional-looking branded proposals and invoices, helping you maintain consistent branding with just a few clicks. Houzz Pro makes it easy to keep in constant communication with leads and clients, strengthening your relationships with them and building trust. The built-in messaging center facilitates timely communication. It features a phases bar for leads, which allows you to move your leads from stage to stage and know when it’s time to follow up. You can integrate your calendar and view upcoming meetings at a glance, ensuring that you’re always on time and you never miss a call or meeting. Clients will also have access to your project timeline, which is an easy way to keep them up to date on the status of ongoing projects, giving them the confidence that everything is on track.

(Video) Create Your PERFECT Visual Brand Identity

7. Be Authentic

Today’s social media landscape is no longer ruled by picture-perfect artifice. Consumers are demanding authenticity from brands, with 86% of people in one survey saying that authenticity is a major factor in determining which brands they choose to support. There is a growing demand, especially among millennials and Gen Z, for the ability to connect with brands. That’s why it’s important to make your brand appear more relatable on your social media channels by engaging with your followers, sharing behind-the-scenes footage and talking about your aspirations, experiences and motivations. You can kick-start conversations by replying to comments and posting interactive polls and questions on social media stories.

It’s also important to reply to reviews, whether they’re positive or negative. Replying to positive comments shows gratitude and strengthens the relationship, whereas replying to negative ones gives you a chance to apologize and/or explain your side of the story. Either way, you’ll come across as respectful and professional, and it shows that you care about your client relationships.

Building a brand doesn’t happen overnight. It takes consistency and perseverance, and the right balance of professionalism and relatability. But by following these six steps and using the powerful tools offered by Houzz Pro, you can establish yourself as an authority in the interior design space and keep your customers coming back for more.

Get the all-in-one tool that helps you save time, stay organized, and move your business forward.

(Video) Learn the Fundamentals of Interior Design and Brand Identity - learn Interior Design

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How do I brand myself as an interior designer? ›

We've put together some self-marketing strategies for emerging freelance interior designers.
  1. Develop relationships with influencers. ...
  2. Post regularly to a blog. ...
  3. Use Houzz. ...
  4. Find a mentor. ...
  5. Always try to get referrals. ...
  6. Establish store partnerships. ...
  7. Commercial projects. ...
  8. Get your social media spot-on.
4 Oct 2017

Why are the 7 Elements of interior design important? ›

Addressing each of the elements that make up every design can enhance a room's best features, compensate for any flaws, and create an interior that satisfies the eye, the sense of touch, and fulfils its practical role.

How can I improve my brand identity? ›

All photos courtesy of the individual member.
  1. Do A 'Values Check'
  2. Know Thyself And Align.
  3. Create High-Profile Events.
  4. Use Great Photos.
  5. Be True To You.
  6. Become The Media.
  7. Improve Your Culture.
  8. Define Your Niche.
20 Apr 2017

What is branding in interior design? ›

Branding is a pivotal element of your business. Branded interior design is a critical tool to enforce and strengthen your business, re-enforcing your customer bond, and improve the overall experience. A company's brand communicates what makes them unique and helps them stand out against competition.

Who is a freelance interior designer? ›

What does this actually mean? It means that a lot of people have left their full-time jobs to pursue working on their own, or they have taken on side projects in addition to their daytime career. These people are called freelancers or contractors, but the way that they function is essentially identical.

Can interior designers be self employed? ›

While self employment is common among interior designers, various design companies will hire those who possess an associate or bachelor's degree and who work in a certain area such as commercial interior design or healthcare interior design.

What are the seven 7 elements of design? ›

The seven elements are line, color, value, shape, form, space, and texture.

What are the 7 elements of nature? ›

The seven element theory included all elements on earth: plants, warm energy, soil, mineral, water, cold energy, and air. This theory introduced each element's material, property, characteristics, function, relationship to each other, and relationship with life and organs.

What are the 12 principle of design? ›

There are twelve basic principles of design: contrast, balance, emphasis, proportion, hierarchy, repetition, rhythm, pattern, white space, movement, variety, and unity. These principles work together to create visually appealing and functional designs that make sense to users.

What makes an interior designer unique? ›

“One of the key qualities of a top interior designer is to be flexible, adaptable and open-minded to new design styles and ideas, with no influence of our preferred style,” Senior Interior Designer Alia Soufan says.

What are the 6 basic principles of design? ›

Start with the six principles of design: balance, pattern, rhythm, emphasis, contrast, and unity. Just as instructional design models and methodologies shape your training strategy, so should these principles shape your basic visual strategy. By applying them, you can create high-impact visuals.

What are the 5 steps to creating brand identity designs? ›

How to Create a Brand Identity in 5 Steps
  1. Research your audience and competitors.
  2. Audit your existing brand and figure out what you stand for.
  3. Design your logo and pick a color scheme.
  4. Define and implement your brand's tone of voice.
  5. Monitor public perceptions of your brand identity and reputation.
6 Feb 2022

What is brand identity examples? ›

Coca-Cola: An Iconic 130-Year-Old Brand

(That's right: Coca-Cola's brand identity is 130 years old.) The brand's signature bright red and white colors are instantly recognizable, especially when paired with Coca-Cola's widely recognizable typeface.

What makes up a brand identity? ›

Brand identity is the visible elements of a brand, such as color, design, and logo that identify and distinguish the brand in consumers' minds. Consistent marketing and messaging lead to consistent brand identity and, therefore, consistent sales.

What are the 4 steps of brand building questions? ›

Here are four steps to building a successful brand.
  • Define how you want to be perceived.
  • Organize your business based on this promise.
  • Communicate your promise.
  • Be consistent.
1 Feb 2018

What makes a brand successful? ›

Have a distinctive personality that is appropriate for your target audience. Be consistent in its messaging and design, reinforcing the position, promise and personality at each touch point. Demonstrate the value that your company provides for the customer, and how that value is created.

Why is branding important for interior designer? ›

These design choices will ultimately impact the impression you make on clients, customers, and staff and send a message about who you are as a company. Striking that balance between company imagery, design aesthetics, and functionality can make a huge difference.

What's the difference between interior design and interior decorator? ›

Interior design is the art and science of understanding people's behavior to create functional spaces within a building, while interior decorating is the furnishing or adorning of a space with decorative elements to achieve a certain aesthetic. In short, interior designers may decorate, but decorators do not design.

How do interior designers find work? ›

Quick links:
  1. Hyper-Target Potential Clients With Facebook Advertising.
  2. Drive Referrals With Word-Of-Mouth Marketing.
  3. Get Discovered by Potential Clients on Houzz.
  4. Let Google Help by Supercharging Your SEO.
  5. Spend a Little to Get a Lot with Google Adwords.
  6. Build Your Brand With Blogging.
16 Mar 2022

Are interior designers entrepreneurs? ›

Interior designers can be entrepreneurs in a few different ways. They can start their own design firm, become a freelance designer, or sell their own products (such as furniture, fabric, or wallpaper). Many interior designers do start their own businesses. It can be a very rewarding career, but it's also challenging.

What do freelance interior designer do? ›

What does a freelance interior designer do? Interior designers develop design plans for the inside structures of spaces. A design consultant might work with several different types of interior spaces, including homes, offices, chapels, and more.

How do I become a freelance interior stylist? ›

6 Steps To Become A Freelance Interior Designer
  1. Set up a limited company.
  2. Open a business account.
  3. Find somebody to help you with your accounts.
  4. Work out how much your day rate will be.
  5. Connecting with agencies.
  6. Be flexible.
21 Mar 2019

What are the 7 principles of art and their definitions? ›

The Principles of Art (balance, contrast, emphasis, movement, pattern, rhythm, and unity/variety) represent how the Elements of Art (line, shape, color, value, form, texture, and space) are used by an artist to create a painting, drawing, or other work of art.

What are Norman's 7 rules in interactive design? ›

Norman's Seven Principles

Simplify task structures. Make things visible. Get the mapping right (User mental model = Conceptual model = Designed model). Convert constrains into advantages (Physical constraints, Cultural constraints, Technological constraints).

What are the 8 principles of design? ›

Understanding the basics

The elements, or principles, of visual design include Contrast, Balance, Emphasis, Movement, White Space, Proportion, Hierarchy, Repetition, Rhythm, Pattern, Unity, and Variety.

What are the 5 basic principles of developing an interior design concept? ›

Look for the principles of design as well: Size & Proportion, Balance, Rhythm, Emphasis, and Harmony.

What makes a good design? ›

Good design is a concept defined by industrial designer Dieter Rams's principles: It makes a product useful and understandable, is innovative, aesthetic, unobtrusive, honest, long-lasting, thorough to the last detail, environmentally friendly, and involves as little design as possible.

What are the 8 magical elements? ›

To achieve this we have invented eight elements of magic. Each of these elements - air, fire, water, earth, darkness, light, metal and nature - stands for specific attributes, individual strands of reality and its own philosophical ideas.

What are the 8 elements? ›

The 8 elements of a story are: character, setting, plot, conflict, theme, point-of-view, tone and style. These story elements form the backbone of any good novel or short story. If you know the 8 elements, you can write and analyze stories more effectively.

What are the 8 elements of nature? ›

They are used to simplify the complexity of nature and matter by ancient people. Complete answer: The twelve elements of nature are Earth, Water, Wind, Fire, Thunder, Ice, Force, Time, Flower, Shadow, Light and Moon. Each of these elements are simplified terms for higher and complex substances.

What includes in brand identity? ›

It can include a company's name, logo, and design; its style and the tone of its copy; the look and composition of its products; and, of course, its social media presence.

What is brand identity examples? ›

Coca-Cola: An Iconic 130-Year-Old Brand

(That's right: Coca-Cola's brand identity is 130 years old.) The brand's signature bright red and white colors are instantly recognizable, especially when paired with Coca-Cola's widely recognizable typeface.

What is the process of branding? ›

The branding process is the systematic approach used to create, communicate and strengthen a firm's brand. It consists of a number of sequential steps. These steps may vary depending on who is implementing the process and the specific outcomes the firm is trying to achieve.

What are branding strategies? ›

A branding strategy (a.k.a. brand development strategy) is the long-term plan to achieve a series of long-term goals that ultimately result in the identification and preference of your brand by consumers.

What makes a strong brand identity? ›

A brand logo should be instantly recognizable: simple, unique, appropriate, and memorable. Most importantly, it should clearly convey the company's messaging. Companies should also consider the various sizes and shapes their logo will be expected to take, from website headers to products to stationary.

What are the six factors of brand identity? ›

The Six Elements of a Brand
  • Brand voice.
  • Brand identity.
  • Brand promise.
  • Brand values.
  • Brand targeting.
  • Brand positioning.
7 Aug 2020

What are design elements for brand identity? ›

Brand elements are the unique aspects of your brand, like name, logo, color schemes, etc, that create a cohesive, recognizable image for your business and extend into everything you create. Branded elements also help you stand out from your competitors.

What are the 5 aspects of branding? ›

Five Key Brand Elements:
  • Brand Position. ...
  • Brand Promise. ...
  • Brand Personality. ...
  • Brand Story. ...
  • Brand Associations.

Why is brand identity so important? ›

Brand Identity Builds Loyalty and Trust

A strong, unique brand image is an essential part of building a good relationship with customers. If they feel that you both share the same values, they'll be attracted to your brand and will likely feel comfortable choosing you over the competition.

How do you create a brand image? ›

How to build a strong brand image for your business
  1. Identify who you are as a brand. ...
  2. Complete a SWOT analysis. ...
  3. Identify who you are targeting as a customer base. ...
  4. Develop your brand mission and values. ...
  5. Experiment with your tone of voice. ...
  6. Inject your brands personality. ...
  7. Create your brand guidelines.
24 Jul 2020

What are the 7 positioning strategies? ›

The seven basic types of positioning strategies are:
  • Product characteristics or consumer benefits. In using this strategy for positioning, the focus is on quality. ...
  • Pricing. ...
  • Use or application. ...
  • Product process. ...
  • Product class. ...
  • Cultural symbols. ...
  • Competitors (relation to)

What is a brand key? ›

Brand Keys is a brand research consultancy specializing in predictive consumer behavioral brand equity, loyalty, and engagement metrics.

What are brand values? ›

Brand values can be defined as the foundational beliefs that a company stands for. They refer to the “ideals” guiding the brand's actions, such as environmental protection, diversity, solidarity, or transparency.

What are the five choice of brand strategy? ›

Elements of a strong brand strategy. Brand voice, brand design, brand values, brand story, and brand vibe are the key elements of a successful brand strategy.


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